Multiplatinum pop star to hold concert prior to Georgia Tech’s homecoming game vs. UNC
THE FLATS – Multiplatinum recording artist MAX will be the featured performer at Helluva Block Party Driven by Hyundai prior to Saturday’s homecoming game versus North Carolina, Georgia Tech athletics announced on Monday.
MAX, who has been labeled a “Young Pop God” by GQ, a “top pop star to watch” by Billboard and was nominated for “Best New Pop Artist” at the iHeartRadio Music Awards, will take the stage on North Avenue right in front of Tech Tower Lawn immediately following Yellow Jacket Alley, Georgia Tech football team’s gameday arrival at Bobby Dodd Stadium at Hyundai Field. Yellow Jacket Alley will begin at 5:30 p.m., ahead of Tech’s 8 p.m. kickoff versus UNC.
Pregame concerts are FREE as part of Helluva Block Party Driven by Hyundai, which has transformed the Georgia Tech football pregame experience by bringing the excitement and pageantry of Tech football to one of the most visible and vibrant areas of campus and the city of Atlanta – North Avenue. A three-block stretch of North Avenue – from Techwood Drive/Centennial Olympic Park Drive to Tech Parkway/Luckie Street – is temporarily closed to traffic on gamedays to accommodate the activities.
Surrounded by some of Georgia Tech’s most iconic locations, including the south entrances to Bobby Dodd Stadium at Hyundai Field and Tech Tower Lawn, the timeline for Saturday’s Helluva Block Party includes:
7 A.M.
All on-campus parking areas open.
2 P.M. (6 HOURS PRIOR TO KICKOFF)
North Avenue closes to traffic from Techwood Drive/Centennial Olympic Park Drive to Tech Parkway/Luckie Street and setup for HBP begins.
2-3 P.M. (5-6 HOURS PRIOR TO KICKOFF)
Access to parking areas along North Avenue will be restricted for approximately one hour due to HBP setup.
4 P.M. (4 HOURS PRIOR TO KICKOFF)
Tailgating at Helluva Block Party begins! Tailgating options include:
· Full-service, turnkey tailgate packages on Tech Tower Lawn and in premium spaces along Yellow Jacket Alley, available for purchase through REVELxp. For more information and to purchase a turnkey tailgate package online, visit revelxp.com/Georgia-Tech.
· A wide variety of food vendors that feature some of the best food and beverage that Atlanta has to offer, including Coca-Cola products and Helluvienna Lager and Ale of an Engineer from New Realm Brewing Co.
Tailgating activities feature fun for the whole family that was previously part of Wreckfest on Callaway Plaza, including interactive games and activities for fans of all ages.
5:30 P.M. (2 ½ HOURS PRIOR TO KICKOFF)
The Yellow Jackets’ arrival to Bobby Dodd Stadium at Hyundai Field – Yellow Jacket Alley – has a new home as a centerpiece of Helluva Block Party. Fans are encouraged to line the way along North Avenue between Cherry Street and Bobby Dodd Stadium’s Gate 1 to give the Jackets a raucous reception as they enter the stadium. The team’s buses arrive at the corner of North Avenue and Cherry Street and the team proceeds east on North Avenue before entering the stadium at Gate 1.
IMMEDIATELY FOLLOWING YELLOW JACKET ALLEY
As soon as the Jackets are inside the stadium, the attention turns to the Helluva Block Party stage for the pregame concert. On Saturday, MAX will entertain and energize fans before turning it over to Georgia Tech Marching Band for their traditional pregame show.
7:30 P.M. (30 MINUTES PRIOR TO KICKOFF)
Helluva Block Party shuts down to allow fans to be in their seats for Georgia Tech’s electrifying pregame activities and toe meets leather!
North Avenue reopens for postgame traffic beginning at the start of the third quarter.
Helluva Block Party is FREE to all fans attending the game. For more information, visit ramblinwreck.com/hbp, and for answers to frequently asked questions, visit ramblinwreck.com/hbp-faqs.
Tickets for Saturday’s homecoming game are on sale now and can be purchased by clicking HERE.
