GT and Hyundai leaders held a formal event yesterday to sign a memo of understanding for our broad based partnership. For those that have been wondering, the linked article provides a nice overview of the scope of the partnership which is quite ambitious. Of particular note, BDS naming rights are really a very minor element of the arrangement. It is clear to me that Hyundai came to GT seeking an innovation & research partnership and President Cabrera made the athletics sponsorship a part of the deal. I believe it is fair to say that with prior GT presidents this deal would have been done without athletics being part of the conversation. Very encouraging!
GT / Hyundai Celebrate Partnership
GT / Hyundai Celebrate Partnership
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